Digital Marketing

Is Your Best Online Marketing Tool Hiding in Plain Sight?

A lot of business owners obsess over search engine optimization, pay-per-click advertising, and even social media, all without realizing that one of their most powerful online marketing tools is hiding in plain sight. We are talking about online review services, and especially those associated with Google + & Yelp.  By encouraging satisfied customers to leave…

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7 Ways to Prepare Your Website for a Slowing Economy

As every business owner and executive will be aware, there is a lot of chatter out there about the state of the economy. Some experts say a recession or slowdown is almost certainly right around the corner; others think these fears are overblown and that many financial forecasters are guilty of crying “wolf.” We aren’t…

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