Looking for MORE leads from your website? We get asked all the time, “What are ways to drive traffic to our site?” It’s not magic sauce or secrete button we press. But here are a few ways you can drive MORE traffic to your website.
1. Display ads.
Display ads are a simple form of advertising that rely on banners or other clickable assets on another site. Look for opportunities on high-traffic authority sites. OutBrain and Taboola are popular services that help with this.
2. Try paid search ads.
3. Try social media ads.
4. Link to your website from your social media profiles.
Make sure to fill out your social media profiles completely, so when people visit your profiles, they can easily click through to your website.
5. Promote your content on your social media channels.
Take your onsite content, and push it out to your social media channels so it can be found and clicked on more easily. If your website is on WordPress, we recommend the GET SOCIAL plugin to make content easily shareable.
6. Host contests on social media.
Use social media to host contests to bring more attention to your brand, and entice people to come to your site.
7. Use calls-to-action (CTAs) in your social media posts.
Give people a reason to click through to your site on social media, such as advertising a new product or introducing a new service!
8. Post in social media groups.
Get involved in groups on Facebook or LinkedIn to increase your visibility and reputation. On Twitter, you can use hashtags to the same effect.
9. Work with influencers.
Engage with influencers in your industry to increase your reputation, by proxy.
10. Offer discounts via email or social media.
Give users a good reason to visit your site by promoting discounts, sales and special offers.
11. Optimize your headlines.
A recent study concluded that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying that the majority of article shares aren’t based on actual reading. One insight we can draw from this is clear — headlines matter a lot. Refine your headlines to make them shorter, catchier and more compelling.
12. Optimize your site for search.
Deploy effective SEO strategies with proper coding, structuring and meta data.
13. Improve your site’s performance.
Make sure your content loads properly on all devices, and optimize your site speed as much as possible. (Silentblast can help here with the right plugin and configured correctly)
14. Add images to your content.
Content with visuals simply perform better.
15. Network in person.
Go to networking events, conventions and other in-person events, so you can tell people about your website and business in person.
16. Mimic your competition.
Figure out what strategies your competitors are using, and see if you can use them better.
17. Repurpose your content.
If you have a long blog post, try creating a PDF version of it, converting it into a live webinar, discussing it on a podcast or converting it into a video. Repurposing your content on different mediums will help it gain exposure to different audiences.
18. Start an email newsletter.
Build an email list, and use it to promote your website’s content. Give readers a teaser of your content, and offer a link to the page on your site where they can read more. MailChimp is a popular email newsletter provider that I use and recommend.
19. Know your niche.
While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
20. Engage them with Video
Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.