For more than a year, Toronto web design agencies (like ours) warned business owners and executives that mobile computing was the rapidly-approaching future. And then, on April 21, it suddenly became the present. It finally happened when Google rolled out its mobile-friendly search algorithm update, which essentially prioritizes websites with mobile compatibility over those without it.
What happens now if your business didn’t add mobile functionality in time? Where do you go from here?
We are glad you asked, because here are three steps you should take today if your business website isn’t mobile friendly yet…
1. Realize That the World Didn’t End on April 21
The Internet is full of posts about the April 21 “Mobilegeddon,” but the reality is that Google’s algorithm update will be rolled out in stages over the coming months, and currently only affects some searches originating from mobile devices. In other words, it’s a pretty big deal, but you probably aren’t going to see visits to your website drop off overnight.
There is some speculation that Google (along with other search engines and social media sites) will opt for more mobile integration in the near future, though, so you don’t want to wait and fall farther behind.
2. Don’t Confuse the Mobile Forest With the Trees
Although a lot of businesses decided to incorporate mobile functionality to comply with Google’s new search formula ahead of the April 21 deadline, many of them were missing the point. Google is important to your Internet marketing, but the bigger reality is that mobile users (those accessing the Internet via smartphones and tablets) make up more than half of all web traffic.
The real reason to add mobile functionality to your website is because it gives you access to this huge and growing market, not because the world’s largest search engine will ignore you if you don’t.
3. Let us Show You How Easy it is to Catch up to Mobile Functionality
If you were to ask most business owners who missed the mobile deadline why they didn’t take action, they would probably tell you that they either didn’t have enough time, or that a mobile-friendly website wasn’t in the budget.
Those are understandable reasons for waiting, but you should know that converting your website to a responsive design that displays well on mobile devices doesn’t have to destroy your schedule or put a big dent in your cash flow. We can help you find ways to make the process easy and affordable.
Mobile functionality isn’t going to stop being important, for the simple reason that hundreds of millions of people are using smartphones and tablets to access the Internet every day. If they can’t access your website and find what they need, which of your competitors are they going to turn to?