Here is what you need to know to get started on Google+
Create a Google+ page
Your Google+ page is your brand’s home on Google. Add your company name and images to customize your page. Next, tell visitors more about your brand in the “About” section. Including a website and detailed description can help customers find you across Google.
Build your brand presence on Google+
After you’ve taken the first steps to create and publish to your Google+ page, make sure you’ve filled out your page profile.
Claim your custom URL
Publish your custom URL to your email or marketing campaigns to help people remember how to get to your page. Get your page verified, and claim your URL.
Grow your Google+ audience
Add the Google+ badge to your website to grow your page’s followers. Top publishers saw an average increase in followers by 38%. Adding the badge will also help Google consolidate +1’s from your website and your Google+ page. Moreover, it’ll let visitors find your page and add it to their circles directly from Google Search.
Link your Google+ and YouTube accounts
Take advantage of new features that integrate YouTube with the social functionality of Google+. Get the name you always wanted, check out some new tools for creators, advance your channel management capabilities and run live broadcasts to the world.