Strategic Insights

Toronto local search

Why do Toronto Businesses need to be found on Google

Ok, so you’ve got a website and even a Facebook page. Heck, maybe even a Google+ account and most likely a Linkedin Page. That’s great, you’ve done business with most companies in your community and you’re probably wondering “Why do we not get leads from our website?” Well, for starters, your site is probably not…

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5 Signs Your Website is not up to date

Let’s make this easy. Imagine walking down the street and you feel like grabbing some lunch, would you go into the restaurant that has the broken windows, flickering lights, dark and smells funny? Or would you walk into the restaurant with the bright sign, BIG windows, clean entrance that welcomes people passing by? I’m assuming…

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Google Hangouts for Business

Meet face to face with coworkers and customers Connect with the people that make your business run via HD video, voice or text. You can save money and time on travel, but still get all the benefits of face-to-face contact. HD video meetings with your entire team Host Hangouts for up to 25 people within or…

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G Suite Training For FREE

Whether you’re new to Google Apps, Docs, Sheets, Drive or really any other tool under the G Suite umbrella, or if you just an old MS user, Google’s G Suite training add-on for Chrome will teach you some awesome useful tips and tricks while you actually use the tools you work with every day. Once…

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The Custom 404 Error Page

From time to time, it happens. Visitors to your site can get lost or find a page say on Google that does not exist. That’s ok. Most 404 pages tend to be quite boring and don’t provide much in terms of design or direction to the user. Typically, if you’re using say WordPress, the default…

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Google Introduces Jamboard

Google is off to a solid start with the “we make hardware now” thing. The Pixel phone is great, Google Home and Google Wi-Fi look promising, and Chromecast is already really popular. Now comes Jamboard, a modern spin on an old-school tool: the whiteboard. The 55-inch 4K touchscreen is the first hardware product in Google’s rebranded G…

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Affordable Web Design in Toronto

Let’s be honest, designing and building a custom website can be rather expensive, time consuming and hectic at times. That’s why we are pleased to announce Blastbuilder! Built on the WordPress framework, this unique drag and drop visual front end editor makes updating your website a breeze! Due to it’s technology, we’re able to design…

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G Suite vs. Office 365

G Suite (previously called Google Apps for Work) and Office 365 offer similar set of productivity tools. Which one should you choose for your business? Read on to find out. 1. Pricing G Suite has straightforward pricing with two plans: $5/user/month and $10/user/month. First plan offers the following: Business email addresses (name@company.com) Video and voice calls Integrated online…

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Google Apps For Business is now G Suite

Yup, Google Apps for work has re-branded itself to G Suite. Introducing G Suite (formerly Google Apps for Work), an intelligent suite of apps from Google Cloud. All around the world, businesses are filling up with busyness. Employees today are more plugged-in than ever before, but technology too often gets in the way of turning…

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20 Easy Ways to Drive Traffic to Your Website

Looking for MORE leads from your website? We get asked all the time, “What are ways to drive traffic to our site?” It’s not magic sauce or secrete button we press. But here are a few ways you can drive MORE traffic to your website. 1. Display ads. Display ads are a simple form of advertising…

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7 Reasons your next website should be WordPress

If you’re a small business or even an established business, your website is the cornerstone or what I like to call the hub of all marketing. It should be nimble, quick to load, and most importantly easy to use. Plus it should bring you a steady flow of new customers. That’s why you need to…

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WordPress vs Joomla vs Drupal

The best websites today are powered by easy to use content management systems (CMS) that allow you to make changes to a website without needing to touch a single line of code. WordPress, Joomla and Drupal all offer great features, tons of customization, ease-of-use, and strong security. It’s important to note that all 3 are…

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SSL and why it helps you rank better

What is SSL? SSL stands for Secure Socket Layer, a standard encryption technology used to transfer data from a user’s browser to the web server. Websites use SSL encryption to prevent hackers to intercept and misuse the data users leave on a website (via checkout pages, as well as registration or contact forms). SSL largely…

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Google Fonts gets a facelift

Google has just completely revamped it’s longstanding Google Fonts website with material design, making it easier and a lot more beautiful then ever to browse and try its huge library of open source fonts.  It’s no secret we use Google fonts tremendously especially in the web design world, although we do tend to stick our…

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Learn the basics of Google My Business

Once you’ve verified your business on Google, learn the basics of how a Google My Business listing helps you reach customers on Google Search and Maps.   Our clients ask us all the time, if Google+ is a good thing, as most of us have some form of presence on Facebook, the short answer is…

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Your website speed and mobile friendliness

By now I think we all know that speed is rather important when it comes to your website and it’s performance, I mean who wants to wait for a site to load right? Or worse trying to navigate a website that is not mobile friendly.  Well, google has just released a new ( well not…

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Material design and what it means

We’re sure by now you may have heard of Material Design – developed by the good people at Google.  As per their definition…. ” We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material…

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The 10 announcements from Google I/O 2016

Some really cool stuff was announced at the Google IO this year! Watch the Highlight Video! At I/O this year, Google displayed its vision for a more ubiquitous and conversational way of interacting with technology. Its Assistant is chattier, answering natural language queries with a more human voice, and it’s found its way into several…

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Time for your website SEO checkup

Are you trying to figure out how well your site is doing on the search engines? Our FREE 50-point website health check is a perfect way to start. We will conduct a thorough investigation and scan your site for the following: General SEO We check up on common known issues such as Meta tags, sitemaps…

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Is Google Apps For Business right for you?

Google Apps for Business is a great product offering from Google. It’s a professional email, online storage, shared calendars, video meetings and more. It’s built for business, designed for teams. What makes Google Apps for Business different? Five areas set Google Apps apart, which is why research firm Radicati named Google Apps for Business the…

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Payment integration done right with Stripe

Whether you’re building a marketplace, mobile app, online storefront, or subscription service, Stripe has the features your need.Developed by developers for developers. It’s no wonder Apple has chosen to work with stripe on payment integration. Transparent & crystal clear Use any of the features that our powerful suite of APIs offers — no hidden costs.…

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WordPress Security and why you should care

Like many modern software packages, WordPress is updated regularly to address new security issues that may arise. Improving software security is always an ongoing concern, and to that end you should always keep up to date with the latest version of WordPress. Older versions of WordPress are not maintained with security updates. We strongly advise…

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Missing Mobile Compatibility?

For more than a year, Toronto web design agencies (like ours) warned business owners and executives that mobile computing was the rapidly-approaching future. And then, on April 21, it suddenly became the present. It finally happened when Google rolled out its mobile-friendly search algorithm update, which essentially prioritizes websites with mobile compatibility over those without…

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You don’t need many clients, just good ones

While speaking last week to a client of mine, I asked him how things were going.  He responded by saying he wished he had more customers.  I listened to him and asked does your website bring in quality clients? He said “Yes it does, but again we’d like more clients.” Although I do agree that…

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Is your website turning customers away?

Well, we all know that your website is here to attract and engage your target audience, but what if it’s actually turning people off? Driving traffic to your site can be costly, time consuming and the last thing you need is to find out users are leaving. Especially when this can be avoided.   1.…

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Make your brand social, across the web

Here is what you need to know to get started on Google+ Create a Google+ page Your Google+ page is your brand’s home on Google.  Add your company name and images to customize your page. Next, tell visitors more about your brand in the “About” section. Including a website and detailed description can help customers…

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