Google is off to a solid start with the “we make hardware now” thing. The Pixel phone is great, Google Home and Google Wi-Fi look promising, and Chromecast is already really popular. Now comes Jamboard, a modern spin on an old-school tool: the whiteboard.
The 55-inch 4K touchscreen is the first hardware product in Google’s rebranded G Suite of cloud-based tools—you know, things like Gmail, Google Drive, and Google Docs. Those tools make long-distance collaboration easy online, but that can break down once everyone is in the same room. People have to agree which tool to use, and trying to sort it all out hampers spontaneity.
“We thought that might somehow limit creativity,” says Jonathan Rochelle, director of product for G Suite. “It made it so that when people wanted to be creative and collaborative, they can’t do the same thing at the same time. That bothered us, because the reason you’re in a meeting is to collaborate.”
We think it’s a pretty good idea….