Strategic Web Planning
Your website needs to make sense to visitors and we can help!
Your website is an extension of your business; and represents your name. As in all things business related you need to plan in order to achieve goals. Is your business service, sales or marketing oriented or a combination of those factors? Are there disconnects between your current offline strategy and your online strategy? Is your current website a burden in terms of appearance and keeping up to date with the pace of your company? Does your online image and identity match your offline image? Branding is an important factor in business; at times a logo or a brand is the primary key to success of a companies overall success. If you need help with any of the above questions and more; the process of strategic planning can be addressed by hiring us to do the thinking and planning with you.
1. Analysis:
The analysis of your requirements, target markets, methods of acquiring visitors.
2. Content:
A review of the current content of the website to ascertain if it speaks to your overall strategic business goals and more importantly; does it resonate with your customers and potential clientele.
3. Usability:
Defining the architecture or site structure of the website. Proper site mapping, key messaging, presentation of your identity, ease of navigation through the content that is available.
4. Mobile:
Ignoring the future and where people are trending in terms of Internet use is important. Mobile access to the Internet will eventually surpass the desktop. Social media continues to experience continued growth.
