Corporate Branding Toronto
Does a name really matter?
In 1969 while speaking at a small scientific conference, Sir Roger Penrose, a Cambridge physicist announced his discovery of what he called a "gravitationally totally collapsed object." The world yawned.
Months later, he changed his description to a "Black Hole" and the news of his discovery raced around the world. Today, the term Black Hole is a part of the world's working vocabulary.
What is the difference between a "gravitationally totally collapsed object" and a "Black Hole?"
To us, everything.
We can't understand, nor do we care about a collapsed object. But a Black Hole is something very different. It is provocative, intriguing, exciting, and conceptual. Most important, it is believable.
If someone tells you that a name really doesn't matter, tell them about a Black Hole. Tell them that a name does matter.
Corporate Branding and Brand Identity
Corporate branding and identity development are one of the most important investments a company can make. A brand is a proprietary visual, emotional, and cultural image surrounding a company or its products.
Branding is the process of creating and spreading the brand name. It can be applied to the entire corporate identity as well as to individual product and services. This includes everything from corporate logos to business cards and stationary to packaging to advertisements and to positioning. Company's brand awareness in the public is often used in evaluating a company.
Brand identity is carried throughout promotional online and print media and advertising including:
- Corporate Logos
- Business Cards
- Stationary
- Advertisement
- Signage
- Brochures
- Labels
- Slogans
- Positioning
We also offer Custom Web Design, Content Management, Search Engine Optimization, Multimedia, Hosting and E-Commerce Solutions.
For a no-obligation consultation, Contact us today!
