One of the interesting story lines we often see immediately come out at the beginning of the year on blogs of all kinds is the trends that will occur across the internet for the new year. Often they are published shortly after beginning of the new year without really any observation or discussion to support the opinion of the trend that may come. This is partly why we wait a little longer before stepping out into the opinion on trends that may or may not transpire across the internet.
With that said; we have broken down the trends into categories that we think touch upon several different key aspects of the internet as it continues to evolve.

Search
Search is very important on the internet. There will always be change with the search engines and the most popular of the search engines being Google is always changing. As Google like all other major search engines; they continue to leverage their services and the key one being ìsearchî and how to bring in more revenue for search based services. Eventually; and no one should be surprised when it does happen; you will see page 1 results being reserved for those that pay to be there. It will be then the challenge of SEO firms who operate in the organic search realm to offer their services for page 2 ranking and results. This may sound crazy as a trend; but from a financial perspective it makes all the sense in the world to greater monetize search services such as Google.

Social Media
Social Media continues its forward and upward momentum. There is no argument that Facebook represents the most significant player in the social media realm. Twitter is another social media outlet that is showing significant gains and popularity; especially in the business sector. If you are a business and not on those two social mediums and not contributing in some fashion to them you are not where your potential customers are.

Web Development
Google Chrome as a browser continues to become more popular. Just recently Google Chrome was estimated to have reach 10% penetration of the browser market. While Explorer is still the leader in terms of overall usage; it has shown continual market loss to Firefox and Chrome. Appleís Safari browser as well continues to make strides in their market share and it is estimated at 6% of the overall browser market share.

Email marketing is experiencing a return. Email marketing and creating targeted lists for direct email marketing efforts to current clients or potential clients will continue to rise. Companies such as MailChimp and Constant Contact are extremely popular as an email marketing solution with social media add-ins available that allow the end user to share your marketing efforts across social media sites such as Twitter and Facebook.

Search Engine Optimization
Local search continues to be the primary driver of the majority of businesses that want to make a significant impact on their company, services and products in being found on the search engines.

Mobile, video and social media SEO while not entirely new; they started to show significant strides and momentum of interest by business. Whether it will translate towards businesses that currently have traditional SEO services looking to expand their SEO strategy to video, mobile, or social media will depend on whether they embrace those technologies.

Mobile/Tablet Devices
There is a belief in some that the honeymoon with all things that are ìappî related is over. A lot of companies created apps and others will continue to do so; mainly on the basis that their competition has an ìappî and so should they. Maybe so; but if your app offers little in terms of value; the chances are your app will be downloaded but rarely used; if at all. Look at your current smart phone and then look at all the apps you have currently installed. If you have not used a specific ìappî at least once in the past month; chances are; living without it wonít be a problem.

Where there is definitive return on investment and more bang for the buck is the creation of a mobile version of your current website. Design and development for cross platform mobile browser compatibility is by far less costly than designing ìappsî specific to a mobile OS platform.

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

When you or a business are looking for website design companies in Toronto it is easy to just look at the only the design factor of the website without not putting a lot of thought into what type of business or customer you are looking to appeal to or target.

A cool looking website is often just that, a cool looking website. Lots of “stuff� happening potentially like Flash integration, maybe some music, cool mouse over effects that maybe even execute more cool sounds.

Meanwhile you are trying or thought you were marketing your business and all those cool distractions have probably swayed the business or customer to look elsewhere.

How did this happen? Well, a combination of a web design company that has gone into “let me take your pizza order� mode and a client who unless they are a web designer and have a portfolio to show for; has turned into a web designer.

While there is nothing wrong with web design input from a client; it can often lead to the recreation of something they may already have that was not working out. The appeal of the website design is focused on the likes/dislikes of an individual and not based on user interface, usability, and web design concepts that should appeal to a greater audience.

There should be stated goals or expectations of the website design and overall strategy of the website, from brand, the structure of the navigation, the content which includes marketing focus points and design to name a few things to consider in overall website design.

It is very crucial that businesses look at the website almost from the perspective of the outside looking in; and think potentially like a customer or a client they wish to appeal to. That kind of perspective separates the habit of personal “wants� within the website design and focuses on the “needs� or “goals�.

Here are some basic questions as a business to consider regarding online goals or expected achievements that can be discussed with your website design and development company.

• Which services, products or business verticals contribute positively to your bottom line?
• Is there other services, products or business verticals you have an expertise in or supply that you want to capitalize on?
• What is your market area? Are you local, national or global.
• Your online goals, what are they?
• What is your plan to deal with the calls to action, such as phone calls, inquiry forms, contact us forms, or emails?
• Do you have an SEO, Search Engine Optimization strategy?

Silentblast Interactive - Toronto Web Design

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

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Welcome back to the Silentblast Toronto Web Design News Blog. Today we are going to give some pointers in your blog development. Blogs for business purposes are gaining significant traction as a useful tool for web sites to gain popularity both in media circles and as an search optimization method within a given website. We have gleaned through many articles on this topic and have found some useful tips that one should keep in mind while developing their blog.

Logo and Branding

If you don’t have a logo, get one designed for you. It is part of your overall marketing strategy and creates brand awareness.

User Comments

To have or have not; is up to the creators of the blog and depending on the purposes of the blog overall as part of your marketing and awareness strategy; you can continue to use your blog without comments being allowed.

Show Consistency

Probably the hardest part of blogging overall. Write to the audience that is visiting your blog, while serving your own purposes in your marketing strategy. Try to set a goal as well to continually add to your blog. You don’t have to write 20-30 blog articles a day; but you should show you are contributing on a regular basis or your readership will fall off the map.

Proper Writing

Unless you’re backed up by an editorial department proper writing can be a coin toss. If you can’t write fairly decently, get someone to do it for you.

Simplicity

One topic per post if at all possible. Short paragraphs.

Categorize and Tag

When possible categorize and tag your posts. Great for SEO and great for your users to find specific categorized topics they may be looking for on your website.

Social Media

Use social media such as Facebook, Twitter and other mediums to promote your blog and allow others to promote your blog and articles.

Silentblast Interactive - Toronto Web Design

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Welcome back readers to the Silentblast blog. In this blog entry we are going to discuss the more introductory basics of search engine optimization or SEO. We will also add more blog articles specific to search engine optimization over the next while, as the realm of SEO is quite extensive.

At Silentblast we receive a lot of requests from potential clients regarding SEO but normally it is phrased as “getting found on the internet.�

A lot of times when our potential clients come to us, there is no strategy for the website they currently have or wish to have. All they know in layman’s terms is the site is not doing much if anything and the belief that if like a house; they throw up a fresh coat of paint, it will cure their websites issues. Not so.

Like the website itself, there has to be a strategy behind the search engine optimization plan. If you have not planned or discussed this with your web design and development company your website strategy; than your search engine optimization hopes will not really come to light. You can of course PPC (Pay Per Click) but if the basis again of your search engine optimization strategy or plan is not well thought out, even PPC can have mixed results.

Remember that the ultimate goal of both your web design and development and search engine optimization strategy is to bring potential clients to your website. What they do once they have arrived on your website will be based upon the goals of the website based on the strategy behind the goals of the website itself. Will your site be informational based, provide leads, act as a service and support mechanism to your current service and products verticals. Will it be some elements of that or all? Is there physical support mechanisms in place to support the goals of the website?

A good search engine optimization plan needs to address many factors. What are your products and services? Who is your current competition? Do they market the same brands or products as you do? Is their geographical area they market to the same as yours? What is good about their online presence; what is not so likeable about their website. Are they present on social media networks such as Twitter and Facebook? Do they contribute to their continued search engine optimization efforts with such media as News and Events, Blogs, Video or Photo galleries on a regular basis. What are the keyword phrases your competition is currently being found on the search engines with? Are they the same potentially as you wish to use?

A lot of factors to consider. Search Engine Optimization is not as simple as a check-box that you want to throw into the web design and development of your website. Like the website; you have to have some form of strategy or business case for search engine optimization as there is going to be a cost in doing so.

At Silentblast Interactive we meet our clients to discuss their Internet business strategy from all elements. A website and elements such as search engine optimization is a business strategy that requires thoughtful planning.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Silentblast Interactive - Video Content Management System

Amateur YouTube publishers upload their videos for a wide variety of reasons. Some do it for fun, others do it as a potential to become famous within the YouTube community. Professional publishers use these videos to drive traffic to their web sites, sell services, advertise products, attract new customers and make sales. When you browse the videos of amateurs and professionals on YouTube, you are viewing with millions of other users. Many companies are taking advantage of the high YouTube traffic for the sake of their own marketing campaigns and long term strategies to leverage social media for their businesses.

YouTube is ultimately a hosting website that allows free uploads of short clips and videos. YouTube has functions that allow you to measure the number of times your video was viewed, how many clickthroughs were generated that pushed to your website. YouTube traffic from your videos leads the viewers to your web site and thus allowing them to check out your products or services.

As simplified as this may sound, you need to understand the environment where your videos are distributed. While you can count on YouTube traffic to divert visitors to your web site, only a small percentage of viewers will find your video. As such, it is best that you follow certain optimization techniques for your videos so that tens of millions of people can find your video within YouTube. There are certain SEO techniques that can be utilized to increase the awareness of your videos. Remember that YouTube in itself is a search engine, in fact the second most popular search engine on the planet; next to it Google, which also owns YouTube.

YouTube traffic, with optimization of your videos, increases the chances of your videos to be visible within the YouTube website and being found easily through the search engines of other online communities. As YouTube is a community-oriented website, it allows viewers to vote, share, rate and distribute videos they like the most. Meaning, the larger your video’s audience becomes, the more traffic your website receives.

So at this juncture you should understand by now that YouTube can bring awareness to your business and potentially lead to increased sales and services you offer. So how do you do it?

At Silentblast we recommend several approaches to implementing video on your website. One is by leveraging YouTube by you creating an account on YouTube where the videos will be uploaded to. This will place essentially your content on the second most popular search engine on the internet.

If you don’t have the ability to shoot video, Silentblast has web video professionals that can shoot the video for you. It will be professionally done at your offices, or work sites. If you are not comfortable with being in front of the camera; you can hire a person to represent the company in your videos. Silentblast has clients that have hired a professional spokesperson to speak on your behalf; such as For Sale Direct as an example. There is nothing wrong with doing it; companies have been doing it for your years on television, radio and print magazines.

You will also want to have built in, a Content Management System on your website to handle videos; it provides content for your existing website as well as mitigates the bandwidth issues as the CMS is designed to pull the video from YouTube. You have the benefit of videos but integrated into your website with the same look and feel that your website currently has.

If you consider the cost of a 30 second television spot or have done that form of media advertising before you will soon realize that the potential for long term media market awareness is available for a fraction of the cost of the development and distribution of a commercial television spot.

Consider the benefits:

• Showcase your products and services
• Provide demonstrations of your products and services
• Educate potential clients and customers on your company, products and services
• Increase your companies awareness to the general public
• Increase Sales
  

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Silentblast Interative - Toronto Web Design and Development

I have been reading some interesting articles on web trends for 2010 and have found them to be an interesting read. I however, just find the approach in noting web trends really wide and all encompassing. So I will focus on the business aspects of web trends I believe that will continue to flow in from web trends in 2009 towards 2010. If your business has ignored or not considered some of the major trends and changes of the internet in 2009; 2010 is the year you should consider doing so.

Web Video

With YouTube in itself being one of the top search related engines and growing; web video done by “do it yourselfer’s� is going to continue its monumental growth. A lot of companies are currently using YouTube as the means of delivering uploaded video content to showcase their company’s products and services. For a company it may be one thing to show a product on their website with a graphic and some literature but showing a product doing what it is advertised to do with video demonstrations is another unique level that if not done already, can easily be done.

Cloud Computing

Movement towards working within the clouds; more or less off your desktop; while showed positive signs of growth in 2009 will emerge stronger in 2010. The ability to work anywhere, but able to get to a computer and an internet connection is an area both employers and employees are eying closely. With Microsoft Office having web apps; Live Mail services plus Google Apps and the Google OS on the horizon there is not a lot of reasons to not work anywhere specific such as an office. The world as long as you have a computer and an internet connection will in essence be your office. Other services for collaboration on work projects such as Basecamp will also continue their momentum in their growth.

Social Media

With Facebook just announcing over 350 million users worldwide and Twitter continuing its popular growth; they represent two of the highest impact social media sites that are both hard to ignore and can’t be ignored by business. Being in business means being social; and while the trend of Facebook and Twitter are not new by any means; if you’re business does not have some form of presence on it; you should.

Apps, Apps, and More Apps

Out in front is Apple Inc. with their iPhone and iPod Touch. Business is catching on that if you want to deliver content such as news, products or services in real time to a society that is very mobile it has to be delivered by a mobile application. Major news networks and big business are leaders of the pack in terms of stepping up to the plate and offering applications for mobile devices.

Mobile Device Friendly Websites

As more people are using hand-held mobile devices; this will have to be eventually addressed by the business community at large. What your website displays as on a computer screen and what it displays as on a mobile device can be entirely two different things.

Websites That Deliver Content

Always a trend and will continue to be. If you have a website that is nothing more than a poster board on a pole it is not doing a lot for your web presence nor your company. Give your visitors a reason to come back or to even consider using your products or services. Use web development tools such as content management systems (CMS) to deliver product catalog information, services offered and news about your company and its products and services.

Consider a blog for your company as well. It is written not in the same manner as the deliverables of a CMS system but rather more personal. It puts the human behind the website and the company the blog is representing. The search engines, which Google is the undisputed leader; literally loves blogs and of course content on your website.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Patrick Ogilvie CPP, PSP presents Antonio of Silentblast an Appreciation Award

On October 15th, 2009; the ASIS Toronto Chapter recognized Silentblast during the ASIS Toronto Chapter Annual Law Enforcement and Security Practitioner Awards Dinner at the Panemonte Centre. The award is the same as awards given to ASIS Toronto Chapter Sponsors who contribute both financially to the Chapter and with members who volunteer towards ASIS Toronto Chapter programs and initiatives.

Silentblast; the website design and development firm for the ASIS Toronto Chapter was given the award in recognition of the superlative efforts put forth since 2008 on the Chapter’s website. The ASIS Toronto website has changed in many ways how both the visiting public and its members and guests view ASIS International, ASIS Toronto Chapter and the security industry and profession as a whole. Compliments for the website have come from many including ASIS International members from other countries.

Presenting the ASIS Toronto Chapter Appreciation Award to Antonio of Silentblast is Patrick Ogilvie CPP, PSP; Chair of the ASIS Toronto Chapter.

Silentblast Interactive - Toronto Website Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Twitter - Silentblast Interactive - Social Media Consultants

Twitter is without a doubt one the largest social media sites on the planet. On average depending on which research avenue you search on the internet; Twitter gains roughly anywhere between 12000 and 20000 new unique users a day. We have a Twitter account at Silentblast and use it somewhat sparingly to promote some changes done within Silentblast such as revisions to the website, new client portfolios, and promotion of blog articles. Feel free to check it out here; http://twitter.com/silentblast

While we don’t Twitter as maybe as much as we really should, nonetheless we do have an account and are re – visioning as it were our social networking strategy to go beyond just the website and blog.

A Twitter account named similar to your company can help in getting your brand or organization out there. Again, with a short URL it is not hard to advertise your current web presence, blog and company to a wide audience and gain a following.

I am personally relatively new to the Twitter phenomena so I have not a lot to say on the subject at this juncture other than I recognize absolutely the potential for marketing is there. I have however found this excellent article on Copyblogger on How to Use Twitter to Grow You’re Business. A very interesting read I must say.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Silentblast Interactive - Toronto Web Design and Development

Hello readers and welcome back to the Silentblast Blog. This article is more or less a follow up to the blog article I did on Blogs– To Allow or Not Allow Comments but more specifically to the issue of responding to commentary on your own blog posts should you have made the decision to allow comments on your blog.

What most of you should and will have to understand about commentary on blogs is like all things in life there will be good and there will be bad. There is a saying so to speak that is more or less an equation; Internet + Anonymity = ***hole. There is a lot of truth actually in that equation. I have been across various blogs and forums and you will be sure to read commentary to an article or forum post that has been hijacked in some shape or form by an individual or group of individuals who post way off the topic in usually the most vulgar form of way to their commentary.

With a blog, you can set the commentary permissions so that you have to go into the “Dashboard� using WordPress as your blogging engine as an example and approve the commentary. Free speech purists view this more or less as censorship and while there is no argument to the context of the meaning of the word censorship as they apply it; I think they fail in understanding sometimes that speech or the written word comes with responsibility.

So where is the line in a commentary you may receive on your blog that will determine whether you approve it or not; let alone as well you have the ability to edit them? The line so to speak is up to the individual or business that is operating the blog in my view. For example I control the blog for Silentblast and decide what commentary is approved or not. I have been pretty transparent in my approving in that I have allowed comments that were not entirely favorable; mainly to me or what I have written about. As long as they didn’t cross over into outright attacks or vulgarity; I have allowed them and then commented on them.

In my responses I have endeavored to not attack back because it is not professional from a business perspective. This I would highly recommend because all that is going to happen is a back and forth match that just makes your blog look bad, your business and the person writing the articles. Now if you answer with some tongue and cheek type humor to me that is fair game as long as you’re generally nice. In my view, nothing is wrong with a bid of a scolding because at the end of the day everyone should play nice in the sandbox.

Do you have to respond to each and every comment? I don’t thinks so. But if for example you receive 6 comments on a particular blog posting and they are all generally commenting in the same fashion or asking possibly the same line of questions; you should respond at least once in that thread of comments and absolutely answer the questions.
If the substance of the questions are significant enough you should create another blog post specific to the questions as a follow up blog article. It is positive to your blog obviously but it also shows you are actively responding to those who do comment on your blog. You should as part of your business blogging strategy set aside time to review comments to your blog and answer the questions or comments that other leave.

Doing so will begin slowly a culture or commentary on your blog which is good in the development of your blog. It takes time to get responses to articles. I will be the first to readily admit that I love seeing comments to articles I have written. I don’t think there is a blogger on the planet that doesn’t like some type of positive commentary obviously. Bloggers just understand that sometimes the comments will not be nice and you just have to deal with it professionally.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Silentblast Interactive - Toronto Web Design and Development

Hello readers and welcome back to the Silentblast Blog. Today I am going to speak generally about business blogging. I know I have talked about blogs and blogging in general and why businesses should consider having a blog but I never really discussed business blogs from the perspective as part of a business plan.

As everyone should be generally aware a “business plan� is essentially a formal statement of planned business goals. The web design and development of a web presence for example can be included in a business plan. Even more important if the business tends to derive most of its revenue and deliverables from the internet; than the business plan will certainly have significant areas of the overall business plan where there is focus on internet, website development, search engine optimization or SEO as it’s commonly referred to and content development.

Somewhere definitely in the mix of will be most likely as well social media sites such as Twitter, FaceBook or LinkedIn and of course blogs. One of the things that have to be clear for business decision makers will be what is the focus, direction, goals and objectives for the business blog. What are the expectations of the blog as it pertains to the focus, direction, goals and objectives and then of course how the message is delivered and who delivers it?

From a business standpoint unless your business is comedy per say, the blog will tend to be more of an informative, editorial, press release sort of tone. While there are blogs that are satirical in nature or adult themed in both content and language that tends to not be the approach of business if they wish to incorporate a blog.
So for business the focus, direction, goals and objectives for a business blog can be some of the following if not more:

• Public Relations – mission statement, company vision, new developments

• Education and Product Information – giving your customers information on your products and services and even information on how to use them

• Development and Research – garnering feedback and suggestions from your clientele

• Community Development – developing a client community around your products and services, charitable efforts of your company

• Marketing and Sales – announcing new products and services to your customers

Blogging for business ultimately will take time and if there is no inherent commitment to invest time into the development of a business blog than it should not be high on the list of business priorities. All stakeholders within a business have to believe in the process. If you wish to establish yourself or are already established as a professional business, your blog has to reflect that.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast