5 Big Reasons to Blog
1. Its Great for SEO
Google loves new content on your website and gives you credit for providing updated or new information on any given subject!
2. Connect with Customers
Blogging is a great way to reach out to your customers in a meaningful way by either letting them know about how your business can help them or teaching them something new that will benefit them in some way!
3. Generate Sales Leads
When you blog, you are recognized by search engines, that in turn rank you higher for having new and relevant content, which allow people to click on your blog post, and ultimately leading them straight to your website which now makes them a prospect client
4. Express Your Self
Go ahead! Get creative when blogging, and remember that you can blog about absolutely anything you feel like exploring or sharing with your customers, and upon posting, you can categorize posts so that posts don’t look like a fruit salad of information, but provide a range of subjects from which readers can choose a particular area of interest.
5. Ignites Your Social Media Campaign
Ah yes, Social Media… anything you can blog about, you can tweet about, or share on Facebook, LinkedIn, Google plus and the like! So there’s no need to come up with 5 different posts for each media outlet. Write a post once, and distribute to the masses through our great social media friends.
5 Ways Blogs Boost Sales
1. Creates organic SEO, which means your being found
Blogging helps people find your website by having relevant content about a subject, and ranking highly without paying Google to have you found.
2. People trust you, and people want to work with people they trust
Working with a business who is savvy enough to provide information about their company and their industry for the benefit of their customers creates a circle of trust where clients feel comfortable working with people who are knowledgeable, and actively a credited source that could be found on the search engines.
3. Constant Exposure (free advertising)
Every time you blog for your business, Google is recognizing you as a credible source, and will organically rank you more highly, therefore you are exposing yourself through the search engines without every paying a dime!
4. Establish yourself in the industry as a reputable source
The more you post, the more often the search engines rank you as a reputable source, the more people will read your articles and learn your company’s name as a reputable source!
5. People will quote you.
How awesome would it be if another business in your industry quoted YOU as a source in their own blog…
5 Ways to Beef Up Your Blog
1. Talk industry
Blogs do not only need to cover topics related to your business. Expand your horizons to topics of interest within your industry
2. Use videos
People love videos! If you can find a video as a supplement to your blog post it not only enhances the user experience, but it leaves a lasting impression of your business as a great blogger and brings your post to life!
3. Get employees to blog
Its fair to say that coming up with things to blog about can be very time consuming for one person. As a business owner, try getting employees to blog with a reasonable frequency, (perhaps once a week) to help lessen the load of one person, and ensure that at least one blog post a week is being published.
4. Link to pages on your website
When you blog about a service you offer, it just makes sense to add a link to your services page within the blog post. Right?
5. Quote others
Beef up your blog by quoting someone who has already said what you’re saying. And that’s OK because the whole point of a blog is to share information with others, even if that information doesn’t belong to you!
5 Things Every Blog Should Have
1. A Title – Use a title that sounds interesting enough to click on.
2. An Image – Use an image that’s going to complement your content.
3. Simple Language – Use language that a child would understand.
4. A Hook – This can be anything that makes your blog post “cool”
5. A Credited Source – If you are using info that is not yours.