Silentblast Interactive - Video Content Management System

Amateur YouTube publishers upload their videos for a wide variety of reasons. Some do it for fun, others do it as a potential to become famous within the YouTube community. Professional publishers use these videos to drive traffic to their web sites, sell services, advertise products, attract new customers and make sales. When you browse the videos of amateurs and professionals on YouTube, you are viewing with millions of other users. Many companies are taking advantage of the high YouTube traffic for the sake of their own marketing campaigns and long term strategies to leverage social media for their businesses.

YouTube is ultimately a hosting website that allows free uploads of short clips and videos. YouTube has functions that allow you to measure the number of times your video was viewed, how many clickthroughs were generated that pushed to your website. YouTube traffic from your videos leads the viewers to your web site and thus allowing them to check out your products or services.

As simplified as this may sound, you need to understand the environment where your videos are distributed. While you can count on YouTube traffic to divert visitors to your web site, only a small percentage of viewers will find your video. As such, it is best that you follow certain optimization techniques for your videos so that tens of millions of people can find your video within YouTube. There are certain SEO techniques that can be utilized to increase the awareness of your videos. Remember that YouTube in itself is a search engine, in fact the second most popular search engine on the planet; next to it Google, which also owns YouTube.

YouTube traffic, with optimization of your videos, increases the chances of your videos to be visible within the YouTube website and being found easily through the search engines of other online communities. As YouTube is a community-oriented website, it allows viewers to vote, share, rate and distribute videos they like the most. Meaning, the larger your video’s audience becomes, the more traffic your website receives.

So at this juncture you should understand by now that YouTube can bring awareness to your business and potentially lead to increased sales and services you offer. So how do you do it?

At Silentblast we recommend several approaches to implementing video on your website. One is by leveraging YouTube by you creating an account on YouTube where the videos will be uploaded to. This will place essentially your content on the second most popular search engine on the internet.

If you don’t have the ability to shoot video, Silentblast has web video professionals that can shoot the video for you. It will be professionally done at your offices, or work sites. If you are not comfortable with being in front of the camera; you can hire a person to represent the company in your videos. Silentblast has clients that have hired a professional spokesperson to speak on your behalf; such as For Sale Direct as an example. There is nothing wrong with doing it; companies have been doing it for your years on television, radio and print magazines.

You will also want to have built in, a Content Management System on your website to handle videos; it provides content for your existing website as well as mitigates the bandwidth issues as the CMS is designed to pull the video from YouTube. You have the benefit of videos but integrated into your website with the same look and feel that your website currently has.

If you consider the cost of a 30 second television spot or have done that form of media advertising before you will soon realize that the potential for long term media market awareness is available for a fraction of the cost of the development and distribution of a commercial television spot.

Consider the benefits:

• Showcase your products and services
• Provide demonstrations of your products and services
• Educate potential clients and customers on your company, products and services
• Increase your companies awareness to the general public
• Increase Sales
  

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast

Steve Jobs with Apple iPad

Silentblast Blogging – Apple iPad

It is just a matter of days before the iPad officially goes on sale in the US and shortly thereafter in Canada. There was a lot of hoopla in the news and the blogosphere as to what an iPad can do but the fixation by most who commented on it was what the iPad couldn’t do.

I tend to think the iPad sits in the area between a netbook and a data phone type device and this is what truly it has been advertised as to a degree. It is clearly targeted for the general user who may have thought about getting an iTouch but wanted something just a little more. Let’s be honest, despite being able to get reading based apps and books for the iTouch and iPhone, trying to read a novel off an iPhone would be my last resort. But an iPad; which is bigger in terms of overall viewing area than the average page of a paperback, now that makes more sense.

Another complaint is the fact is doesn’t have a camera. Well, personally I can see a webcam; which with the right software could take individual pictures but a camera inherently built in much like the iPhone does not make sense. Seriously, look at the size of the thing. It is not very practical to have a camera on the iPad in my view. But I do believe that Version 2.0 of the iPad may possibly have a webcam in the future and a software app could be developed that is able to take individual pictures.

Another argument is the fact it doesn’t multi-task. Well to be honest neither does the iPhone or iTouch really multi-task either and they have sold very well. Again I think if you’re concerned about multi-tasking you should get a desk-top or a lap-top as even a netbook often doesn’t have the engine to really run multiple applications at once.

I like the fact that there is an iPad version of iWorks that can be purchased through the Apple App Store. To use the device in a quick meeting to deliver a presentation is quite practical in many ways; when it is a meeting between 2-3 people. If you start to get into a board room setting; then it is not so practical.

I think if you try to use the iPad solely as a business device you will be disappointed. While it comes with WI-FI and WI-FI 3G as a paid plan option with select communications providers; I would personally not rely on the iPad as the epicenter of your communications. Free and available WI-FI is becoming such the norm in shopping centers, coffee shops, even transportation hubs that a paid option seems almost pointless. If you don’t have a data phone then maybe it might be worth paying for the WI-FI 3G version of the iPad and a data plan.

Apps… the Apple app store is popular without a doubt. When you have captured over 90% of the mobile app market share in 2009; you are definitely doing something right. With over 3 billion apps sold by January 2010; the iPad is going to bring the development of iPad specific apps and sales within the app store to a whole new level. There is just no other comparison on the market out there. None!

As for us at Silentblast; we have discussed the positives and negatives to the iPad in a realistic manner; knowing what it can do and what it can’t do. We’re not confused as to where it fits in and the potential for business. It has the potential to blow the doors wide open on the apps market and that should be explored by business developers.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

Silentblast Blog – www.silentblast.com/blog

Twitter – http://twitter.com/silentblast