Hello readers and welcome back to the Silentblast Blog. Today I am going to speak generally about business blogging. I know I have talked about blogs and blogging in general and why businesses should consider having a blog but I never really discussed business blogs from the perspective as part of a business plan.
As everyone should be generally aware a “business plan” is essentially a formal statement of planned business goals. The web design and development of a web presence for example can be included in a business plan. Even more important if the business tends to derive most of its revenue and deliverables from the internet; than the business plan will certainly have significant areas of the overall business plan where there is focus on internet, website development, search engine optimization or SEO as it’s commonly referred to and content development.
Somewhere definitely in the mix of will be most likely as well social media sites such as Twitter, FaceBook or LinkedIn and of course blogs. One of the things that have to be clear for business decision makers will be what is the focus, direction, goals and objectives for the business blog. What are the expectations of the blog as it pertains to the focus, direction, goals and objectives and then of course how the message is delivered and who delivers it?
From a business standpoint unless your business is comedy per say, the blog will tend to be more of an informative, editorial, press release sort of tone. While there are blogs that are satirical in nature or adult themed in both content and language that tends to not be the approach of business if they wish to incorporate a blog.
So for business the focus, direction, goals and objectives for a business blog can be some of the following if not more:
- Public Relations – mission statement, company vision, new developments
- Education and Product Information – giving your customers information on your products and services and even information on how to use them
- Development and Research – garnering feedback and suggestions from your clientele
- Community Development – developing a client community around your products and services, charitable efforts of your company
- Marketing and Sales – announcing new products and services to your customers
Blogging for business ultimately will take time and if there is no inherent commitment to invest time into the development of a business blog than it should not be high on the list of business priorities. All stakeholders within a business have to believe in the process. If you wish to establish yourself or are already established as a professional business, your blog has to reflect that.
Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.
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