Welcome readers to the Silentblast Blog. Antonio and I hope you have been reading through these blog entries and implementing some of the suggestions into your business strategy in an effort to increase your overall web presence but more importantly leveraging your current business marketing strategy to bring in new customers and most importantly informing your current customer base.

If one thing you notice as a centralized theme as I discussed briefly in my last blog post is the importance of “communication.” Quite frankly despite all the methods and means of today’s technology a lot of businesses still fail somewhat in the communication aspect of their business.

It should be no surprise and in reality I am more or less preaching to the choir when it comes to the majority of the suggestions put forth in this blog. However, if you know it but have done nothing sometimes it is good to hear it again but without the pressure of a heavy handed sales pitch. Further if you notice I have not really pitched Silentblast services. Reading between the lines however, you know as well as I do, discussing things like blogs for example is a product service offering Silentblast can assist you with.

So Email Marketing as a Business Tool. If you look at your current business and all the customers you have; there are in effect continual and residual income streams that can be tapped into. But it is also a way of notifying your customer base of current and future product offerings or services. Case in point; some time ago I signed up to the www.makeitseven.ca website. If you read the news you might know that the CEO of Research in Motion (Blackberry) Jim Balsillie is currently striving to bring an NHL franchise to S/W Ontario.

So I went to the website; signed up using my name and an email address to be kept informed of future news regarding his efforts. Just a few days ago; I received a very well written email from Jim Balsillie outlining his current efforts and also to visit the website again as they now have areas for people to voice their views on the issue. It is estimated that by Friday May 15^th2009, the website had over 120,000 people sign up. So I visited the website; read some commentaries by people, and even bookmarked it in my web browser.

So you may be going; “yeah so what, big deal.” Your absolutely correct; but in the wrong context of what a big deal is. It is a huge deal. As this effort grows in capturing names and email addresses they are in effect growing a potential customer base.

If Jim Balsillie is successful in being able to bring an NHL franchise to S/W Ontario he now has 120,000 names and email addresses and counting to lean on from a marketing perspective to potentially sell tickets, advertising, corporate sponsorships to. He is also the CEO of Research in Motion aka Blackberry. You don’t think he might throw that in the arena once in a while in an email to over 120,000 people.

Another example is I am involved in a professional association and I am responsible for the updating of the website and our mass email/newsletter campaign. In June 2008, my mass email database had roughly 530 members. It now has over 1000; including an increase overall to our membership, substantial increases to our seminars and events, increases in corporate sponsorship and huge increases in terms of visits to our website.

A lot is attributable to a well designed website, continually adding information and content on a regular basis and more importantly direct communication to the membership through a professional email marketing service. Without even really no effort, the website I manage on behalf of the association I am involved in typically captures between 10-30 people a month by them voluntarily signing up for our email/newsletter service. That is without even trying.

Imagine what you can do if you were even able to target email market 10% of the customers you have currently. It might be a small number customer wise but it could represent a huge number potentially to your bottom line depending on your product and service offerings. Both ways, there is potential for something simple as an email and turn it into a viable income stream for your business.

Now, realistically depending on your needs and the size of your customer base an email marketing system will cost money. However, in comparison to other forms of media such as newspaper/periodical ads, TV spots and the like, it is vastly cheaper and its target marketing. You are connecting with customers you already have, or those who voluntarily want to potentially do business with you.

Silentblast is positioned to help you with an email marketing campaign solution. I know, as I had the Association I am involved in not only approve Silentblast to design our website but also the recommendation for email marketing as a tool to communicate with our current, potential and future members. Oh yeah, before I forget, remember my last post where I talked about business potential from family, friends, associates. Family friends and associates are potential customers too, never forget that! The Association I am involved in has not only used Silentblast services initially, but several times; in database development, content management, search engine optimization but also implementing our email/newsletter campaign for our members.

But back to;

Silentblast is partnered in my opinion with the leader of professional email marketing solutions. There are aspects of it that can even be implemented directly into your current website, such as voluntarily signing up for your mass email/newsletter. So seriously consider discussing this business tool with the Silentblast team.

You’re free of course to explore your own options or solutions. Again the centralized theme over the last few blog posts is that communication is important in your business model. Look at all options available to you and if you are interested email us, talk to us… send a smoke signal. There are many keys to business; and communication is a very important key that you do not want to lose or misplace.

Silentblast Interactive - Toronto Web Design and Development

Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.

Website – www.silentblast.com

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This entry was posted on Monday, May 18th, 2009 at 6:16 am and is filed under Business Web Strategies, Toronto Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.