Blogs and Search Engine Ranking
Hello readers and welcome back to the Silentblast Blog. This entry is going to be somewhat shorter than my normal postings of late. It is more focused actually on a specific question I was asked by an associate of mine. Will blogging affect a websites search engine rankings?
Well in my research across various websites, other blogs and in fact performing a Google search on the topic itself the shortest answer is yes a blog can assist your business for example in ranking in the search engines. The caveat on the matter and I am no particular expert on search engine optimization but know enough that I can say if you provide reasonably significant and relevant content that pertains to the overall context of your website with content and specifically key wording, increasing your ranking status is very possible.
For example, if your blog is part of an actual overall web site strategy it is the avenue by which you can relate as I do for Silentblast product and services that are readily available. This is done by providing linking within the site to other web pages that should have content that is also relevant. However if I was to write about only topics pertaining to racecar driving for example there is very little if nothing relevant to Silentblast in that context.
The goal of course is to provide not only information that works for your website or blog in moving up the search engine ranks but also to provide information that a person can use. Consider also that each blog entry specifically is the equivalent of you adding another page to your website. If you have built your own website and constructed pages or had a web development company such as Silentblast build a website for you; each page takes time and obviously money. A blog once established within your website is something that you will be responsible to maintain. The continued cost more or less is you committing time to contribute to your blog.
A website overall is still obviously the way to highlight key specific aspects or facets of your company or organization in a more static approach unless you have something like CMS (Content Management Systems) in place that change specific aspects of a given web page or pages. A blog and its purpose in my opinion is to provide continual content from a personalized approach that complements an overall web presence.
As you provide blog entries over time they archive. So imagine for a moment if you had a business you could write something about at least once a week. Overall that is 52 articles; 52 pages of relevant content and key words with links that point within your website in a given year. Again the more you contribute the more content you are providing and it should not be hard because in reality you should have an opinion or viewpoint on your business and be knowledgeable of it. So as you are providing content the search engines are indexing not only your website but also your blog. If you are not doing a lot of changes with your core website doing something with a blog will be of benefit.
Silentblast Interactive - Toronto Website Design and Development
Canadian owned and operated, Silentblast is a professional web design and development company in Toronto serving small and mid-sized companies in the GTA, Brampton, Vaughan, North York, Markham, Mississauga, Oakville, Richmond Hill, Scarborough and Barrie, Ontario, Canada. Silentblast also develops mobile web site design and development and mobile applications for the iPhone and other mobile phone platforms.
Website – www.silentblast.com
Silentblast Blog – www.silentblast.com/blog
Twitter – http://twitter.com/silentblast
August 1st, 2009 at 3:24 am
lets buy best…
Internet marketing is more than just SEO…
August 3rd, 2009 at 7:33 pm
I agree and if the impression I gave was that SEO is the end all to internet marketing than I apologize. SEO is part of an overall strategy to facilitate marketing your online presence and leveraging yourself against competitors that are within your industry, product offering or service. Online marketing can include Email campaigns through either timely newsletters or email marketing to current email clientele or those who voluntarily sign up for such a value add service on your website.
Marketing can also be in the form of belonging to Social Media sites such as Facebook, MySpace and Twitter as examples. The article however more spoke to the viability of adding something relatively simple such as a blog to a current website and leveraging that with all other marketing type components available potentially to a business as part of an overall strategy to increase weight in your web presence. Being honest, while a one page site could rank in theory; in comparison to similar type web sites offering the same products, services and even to a degree message; the one with more content will have more relevancy and bearing from an SEO perspective.
Thanks for visiting;
Chris
Silentblast Interactive
September 3rd, 2009 at 10:10 am
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March 11th, 2010 at 10:35 pm
Thanks for the comments.
December 15th, 2011 at 7:51 pm
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December 20th, 2011 at 11:43 am
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